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Tulu

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Autonomous marketing analytics for HubSpot.·onetulu.com

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$49–$349/mo · No free plan (14-day trial) See pricing ↓

Tulu is autonomous marketing analytics software built for HubSpot users. It connects ad platforms, CRM, and analytics data into one place, reconciles it against HubSpot CRM data, and answers plain-language marketing questions. It also sends proactive WhatsApp alerts for spend pacing and anomalies, and supports offline ad spend tracking.

What it's for

Answering marketing questions in plain language without a data teamUnifying ad platform, CRM, and analytics data in one placeReconciling marketing data against HubSpot CRM as source of truthMonitoring ad spend pacing and overspend anomaliesReceiving proactive KPI alerts via WhatsAppTracking offline ad spend (e.g. conferences, OOH) alongside online spend

Features 12

  • Ask questions via WhatsApp from anywhere
  • HubSpot CRM data reconciliation as source of truth
  • Human support available
  • Multi-channel ad platform integration (Google, LinkedIn, Reddit, Bing, Meta)
  • No manual UTMs, rules, or formulas required
  • Offline ad spend upload and tracking
  • Overspend and pacing anomaly detection
  • Plain-language marketing Q&A engine
  • Proactive WhatsApp KPI and spend pacing alerts
  • Read-only web analytics integration (GA4, Matomo)
  • Unlimited connectors across all plans
  • Unlimited seats (no per-seat charge)

At a glance

free trial
TypeWeb app
DeploymentCloud
PlatformsWeb
ForHubSpot users, lead-gen marketing teams
CompanyTulu GmbH · 2024

Integrations

Matomo AnalyticsGoogleWhatsAppHubSpotMetaBingGoogle Tag ManagerGoogle AnalyticsRedditLinkedIn

Complianceself-reported

GDPR

Pricing

Pricing tiers are based on monthly ad spend. Early Access customers can lock in current rates for 12 months after public launch. The pricing page displays a selector for ad spend bands (up to $5K, $5K–$15K, $15K–$25K, $25K+) corresponding to the Starter, Growth, Scale, and Pro plans.

Starter$49/mo

Early Access price; $39/mo base rate billed annually plus monthly tier adjustments, or $49/mo billed monthly.

For up to $5,000/mo in ad spend

Growth$99/mo

Billed monthly with dynamic rolling tier evaluation.

For $5,000 to $15,000/mo in ad spend

Scale$199/mo

Billed monthly with dynamic rolling tier evaluation.

For $15,000 to $25,000/mo in ad spend

Pro$349/mo

Billed monthly with dynamic rolling tier evaluation.

For $25,000+/mo in ad spend

20% off when billed annually (Starter: $39/mo vs $49/mo billed monthly).

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