Google Analytics is unclaimed —

Google Analytics

Get to know your customers.·analytics.google.com

Google Analytics gives businesses the tools to better understand their customers across websites and apps. It provides reporting, predictive insights powered by machine learning, cross-platform attribution, and data exploration tools to help improve marketing ROI. It integrates with other Google advertising and publisher products to connect insights to results.

What it's for

Understanding the customer journey across devices and platformsImproving marketing ROICreating tailored audience listsReal-time monitoring of site or app activityAnalyzing acquisition, engagement, and monetizationCross-platform attribution modelingRunning custom data explorations (funnels, paths, cohorts)Exporting data to BigQuery for advanced analysisTagging websites/apps for event and ecommerce tracking

Features 20

Acquisition, engagement, and monetization reports
Admin API for programmatic configuration
Backwards pathing analysis
Collection APIs including JavaScript libraries and mobile SDKs
Conversion paths and model comparison reports
Cross-platform attribution and data-driven attribution modeling
Custom definitions for dimensions and metrics
Data import for first-party data
Ecommerce and in-app purchase tracking
Free-form exploration with drag-and-drop variables
Funnel, path, cohort, and user lifetime exploration
Google BigQuery export integration
Integration with Google Ads, Display & Video 360, Search Ads 360, and Google Search Console
Natural language search for metrics and reports
Predictive capabilities using machine learning
Proactive insights and automatic trend detection
Publisher ad revenue reporting
Real-time reporting
Segment overlap analysis
Unsampled explorations

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

Forsmall businesses, enterprises, marketers, developers, digital analysts

CompanyGoogle

Integrations

Google Tag ManagerDisplay & Video 360Google Cloud (BigQuery)Search Ads 360Salesforce Marketing CloudGoogle Ad ManagerGoogle Search ConsoleGoogle AdsGoogle AdMobGoogle Play

Resources

Docs

Pricing

Google Analytics is offered free of charge. Analytics 360 is an enterprise-tier version with advanced features and higher data limits, but its price is not publicly listed.

Google AnalyticsFree

Described as free of charge for businesses of every size.

Analytics 360Quote

Enterprise-tier version of Analytics with advanced features; price not publicly listed.

Enhanced limits: up to 125 custom dimensions, 400 audiences, 50 conversion types; unsampled explorations up to 50 billion events per day.

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