Matomo
Privacy-first analytics you can trust·matomo.org
Matomo is a web and mobile analytics platform that delivers unsampled, GDPR-compliant analytics data with full data ownership. It can be hosted on-premise or in the cloud and includes conversion optimisation tools such as heatmaps, session recordings, funnels, and A/B testing. Matomo also tracks how AI tools, assistants, and agents discover and interact with a website.
What it's for
Features 20
- A/B testing
- AI traffic and AI channel tracking
- API access for extension and integration
- Cohort analysis
- Custom reports with 200+ dimensions and metrics
- Ecommerce analytics
- Form analytics
- Funnels
- Goal and conversion tracking
- Google Analytics data importer
- Heatmaps
- Media (video/audio) analytics
- Multi-channel marketing attribution
- Paid ads performance tracking
- Roll-up reporting across multiple sites/apps
- SEO keyword reporting
- Session recordings
- Tag Manager
- Unsampled analytics data
- White label reporting
At a glance
Integrations
Complianceself-reported
Pricing
Exact subscription prices for Cloud and On-Premise plans are not publicly listed here; instead, support bundle tiers (Team, Business, Enterprise, VIP/Custom) determine the level of onboarding and support included. Cloud offers a 21-day free trial with no credit card required, and self-hosting is free forever with full feature access. VIP/Custom support requires contacting sales.
On-Premise support bundle designed for smaller teams; no price shown on the page.
On-Premise support bundle for growing organisations; no price shown on the page.
On-Premise support bundle for larger organisations; no price shown on the page.
Custom/quote-based support for organisations with complex deployments; contact sales for pricing.