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Indicative

Product Analytics for Data-Driven Teams·indicative.com

Indicative is a product analytics platform that connects directly to a company's data warehouse or lake to provide insights across the customer journey without requiring SQL or code. It offers multipath funnel analysis, customer journey mapping, segmentation, cohort analysis, and dashboards/reporting. The product is now marketed as mParticle Analytics following integration with the mParticle customer data platform.

What it's for

Optimize customer conversion, engagement, and retentionVisualize the full customer journeyUncover points of conversion with multipath funnelsSee paths customers take to and from every actionPersonalize each user experience through segmentationUncover drivers of retention via cohort analysisExplore every user's full journey with people insightsCreate, track, and share metrics via dashboards and reportingIdentify where users drop off to improve feature adoption

Features 10

Cohort Analysis
Customer Journeys mapping
Dashboards and Reporting
Direct connection to data warehouse/lake
Multipath Funnel analysis
No-SQL, no-code analytics workflow
Partner integrations with popular data tools
People Insights (full user journey exploration)
SDKs and API for real-time event streaming
Segmentation

At a glance

API

TypeWeb app

DeploymentCloud

PlatformsWeb

ForProduct Managers, Marketers, Data Analysts, growth marketers

CompanymParticle Inc.

Integrations

SnowplowmParticleAmazon S3BigQuerySnowflakeRedshift

Complianceself-reported

GDPR

Pricing

No self-serve pricing is published; the pricing page only offers a 'Contact Us' option to talk with the sales team.