Mixpanel
Product Intelligence Platform for the AI Era·mixpanel.com
Mixpanel is a product intelligence platform that combines product, web, and mobile analytics with session replay, experiments, feature flags, metric trees, and AI-powered insights. It is built on an event-based data model of Events, Users, and Properties, letting teams query and visualize how users interact with a product without needing SQL. AI agents (Mixpanel Agent, Mixpanel MCP, Mixpanel Headless) can surface insights, run root-cause analysis, and help set up and interpret experiments.
What it's for
Features 19
- AI Data Governance with Context Engine and Verified Mode
- CUPED, Benjamini-Hochberg correction, Winsorization, Bonferroni correction, SRM monitoring, pre-experiment bias testing
- Data Warehouse Connectors
- European data residency program
- Event-based product analytics (Events, Users, Properties model)
- Experiments and feature flagging with full statistical support
- Flag persistence with configurable TTL
- Frequentist, Sequential, and Bayesian (beta) statistical models
- Metric Trees for connecting product data to company KPIs
- Mixpanel Agent for chatting with product data (e.g. via Slack)
- Mixpanel AI agents for continuous monitoring and root cause analysis
- Mixpanel Headless for building data apps and workflows in Python
- Mixpanel MCP for connecting to Claude, ChatGPT, Cursor, or other MCP clients
- Mobile analytics
- Permissions, audit trail, and QA tester whitelisting for flags
- SDK and OpenFeature support for feature flags
- Session Replay with AI-generated summaries and heatmaps
- SOC 2 Type II certification
- Web analytics
At a glance
Integrations
Complianceself-reported
Pricing
Only the Free and Growth plans have stated usage limits for experiments/feature flags (1,000 MEU/10 flags and 5,000 MEU/50 flags respectively); no numeric subscription prices are published for Growth or Enterprise, and Enterprise pricing is available only via Contact Sales.
General free-tier limits beyond experiments/feature flags are not stated.
1,000 Monthly Experiment Users (MEU), up to 10 active feature flags
Exact subscription price not stated on the pages.
5,000 Monthly Experiment Users (MEU) per month, up to 50 active feature flags
Priced via Contact Sales; no numeric figure published.