Kling is a self-hosted alternative to Klaviyo for e-commerce marketing automation. It provides email, SMS, and multi-channel campaign creation, visual automation flow building, customer segmentation, and analytics, with full ownership of customer data. It can be deployed on a business's own infrastructure or used via the managed Kling Cloud service.
What it's for
Features 16
- Abandoned cart and browse abandonment recovery
- Advanced segmentation with 30+ conditions
- AI-powered product recommendations
- Drag-and-drop email campaign builder
- Event-driven automation with real-time triggers and webhooks
- Multi-channel orchestration (WhatsApp, RCS, push notifications)
- Native e-commerce platform integrations
- Natural language AI campaign creation
- Open source codebase (BSL 1.1)
- REST API for campaigns, customers, and events
- Revenue attribution and cohort analytics
- Self-hosted deployment via Docker, Kubernetes, or bare metal
- SMS and MMS messaging with two-way conversations
- Unified customer profiles with predictive LTV
- Visual automation flow builder with 50+ triggers
- Webhooks for real-time event notifications
At a glance
Integrations
Complianceself-reported
Resources
Pricing
Self-hosted plan is free forever ($0/mo). Kling Cloud pricing starts at $19/month. The site also contrasts this with Klaviyo's competitor SaaS pricing of $720/month for 50k contacts, which is not Kling's own price.
Free self-hosted deployment on own infrastructure
Unlimited emails per month, self-hosted forever
Stated as starting price ('Predictable pricing starting at $19/mo') for managed Kling Cloud service
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