Klaviyo
The AI marketing & service platform for ambitious consumer brands·klaviyo.com
Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push messaging to drive personalized, revenue-generating campaigns. It combines a built-in customer data platform, real-time behavioral signals, and AI agents (Composer for marketing, Customer Agent for service) to power segmentation, analytics, and one-click campaign execution. The platform also includes customer service tools like Customer Hub and Helpdesk, plus reviews management and marketing analytics.
What it's for
Features 20
- 160+ customizable email templates
- 70+ web form templates
- AI-driven customer segmentation and RFM modeling
- AI-powered email marketing campaigns and flows
- Composer AI marketing agent for campaign creation
- Customer Agent AI-powered 24/7 customer service
- Customer Hub self-service portal
- Drag-and-drop email/SMS editor
- Helpdesk with shared inbox and macros
- Marketing analytics with predictive insights (churn risk, CLV)
- Mobile push notifications
- Multi-touch attribution and benchmarking
- RCS for Business
- Real-time customer data platform (Klaviyo Data Platform)
- REST API with SDKs (Python, PHP, Ruby, Node) and webhooks
- Reviews collection and management
- Smart Send Time optimization
- SMS/MMS marketing
- Social marketing
- WhatsApp marketing via Meta's Business Platform
At a glance
Integrations
Complianceself-reported
Pricing
Marketing pricing starts at $60/month and scales with active profiles and channel usage (email, SMS). A sample 'Build a plan' total of $45 USD is shown combining modules. Enterprise pricing is available on request for large organizations.
Available indefinitely while account stays under the 250-profile / 500-email limits; sending is paused beyond that.
Up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month, 10,000 Composer credits
Starting price stated for the paid email marketing tier; exact price depends on active profile count.
Custom pricing for large organizations; contact sales.
30% off shown on Data + Analytics, Composer, and Customer Agent add-ons in the pricing builder.