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Klaviyo

The AI marketing & service platform for ambitious consumer brands·klaviyo.com

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Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push messaging to drive personalized, revenue-generating campaigns. It combines a built-in customer data platform, real-time behavioral signals, and AI agents (Composer for marketing, Customer Agent for service) to power segmentation, analytics, and one-click campaign execution. The platform also includes customer service tools like Customer Hub and Helpdesk, plus reviews management and marketing analytics.

What it's for

Email marketing campaigns and automated flowsSMS/text marketingWhatsApp marketingMobile push notificationsRCS messaging for businessCustomer segmentation and predictive analyticsMarketing attribution and revenue reportingAI-generated marketing campaigns via Composer24/7 automated customer support via Customer AgentSelf-service customer portal (Customer Hub)Helpdesk ticket managementCollecting and showcasing customer reviewsBuilding custom integrations via API

Features 20

  • 160+ customizable email templates
  • 70+ web form templates
  • AI-driven customer segmentation and RFM modeling
  • AI-powered email marketing campaigns and flows
  • Composer AI marketing agent for campaign creation
  • Customer Agent AI-powered 24/7 customer service
  • Customer Hub self-service portal
  • Drag-and-drop email/SMS editor
  • Helpdesk with shared inbox and macros
  • Marketing analytics with predictive insights (churn risk, CLV)
  • Mobile push notifications
  • Multi-touch attribution and benchmarking
  • RCS for Business
  • Real-time customer data platform (Klaviyo Data Platform)
  • REST API with SDKs (Python, PHP, Ruby, Node) and webhooks
  • Reviews collection and management
  • Smart Send Time optimization
  • SMS/MMS marketing
  • Social marketing
  • WhatsApp marketing via Meta's Business Platform

At a glance

free tierAPI
TypeWeb app
DeploymentCloud
PlatformsWeb
LanguagesEnglish, French, German, Spanish, Mexican Spanish, Italian, Korean, Brazilian Portuguese, Swedish, Polish, Dutch
Forsmall businesses, startups, enterprise brands, ecommerce stores, retail brands, restaurant brands, wellness brands
CompanyKlaviyo, Inc. · 2012

Integrations

ShopifyWooCommerceWixKlaviyo ChatGPT appKlaviyo Claude ConnectorKlaviyo MCP

Complianceself-reported

SOC 2ISO 27001GDPRCCPA

Resources

Pricing

Marketing pricing starts at $60/month and scales with active profiles and channel usage (email, SMS). A sample 'Build a plan' total of $45 USD is shown combining modules. Enterprise pricing is available on request for large organizations.

FreeFree

Available indefinitely while account stays under the 250-profile / 500-email limits; sending is paused beyond that.

Up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month, 10,000 Composer credits

Marketing$60/mo

Starting price stated for the paid email marketing tier; exact price depends on active profile count.

EnterpriseQuote

Custom pricing for large organizations; contact sales.

30% off shown on Data + Analytics, Composer, and Customer Agent add-ons in the pricing builder.

Last checked 20 days ago·