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Mara

Hire Mara, your AI email marketer·hiremara.com

Mara is an AI lifecycle marketer that reads a company's product and runs its lifecycle emails end-to-end: welcomes for new sign-ups, nudges for quiet trials, and win-backs for lost customers. She writes every email in the founder's own voice, requires approval before anything sends, and improves drafts with every send based on opens, clicks, and replies.

What it's for

Welcome emails for new sign-upsActivation nudges for stalled trialsFeature adoption emailsRe-engagement emails for dormant usersChurn-save emails for customers who start cancellingExpansion emails for upsell opportunitiesWin-back emails for lost customers

Features 18

A/B tests email variants on live sends and reallocates send share to winners
Adds personal context to high-stakes emails (win-back, churn-save) drawn from contact history
Approval queue — no email sends without founder sign-off
Audit log of every action with reasoning trace and cost
Automatically rewrites underperforming email variants
Connects to Clerk or Supabase for real-time signup events
Connects to Stripe or Polar billing webhooks for upgrade/churn signals
Drafts and sends lifecycle email programs: welcome, activation, feature adoption, re-engagement, churn-save, expansion, win-back
Ingests product events through a Mara API (identify/track)
Kill switch to instantly pause a program or suppress a contact
Learns founder writing voice from pasted sample emails and public site content
Maintains a 'Playbook' of learnings with confidence tiers (hypothesis, supported, validated)
MCP server with a tool catalog for coding agents (Claude Code, Claude Desktop, Cursor)
Optional integration with PostHog or Segment for product event data
Reads a connected GitHub repo (read-only) for product context
Reads, classifies, and drafts responses to email replies
Sends a weekly plain-language performance report
Sends from the customer's own sending domain via DKIM/SPF

At a glance

free trialAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

ForB2B SaaS founders, SaaS companies

CompanyJunghard Software AB

Integrations

GitHubStripePolarClerkSupabasePostHogSegmentMoltedClaude CodeClaude DesktopCursor

Resources

Pricing

A free, no-card demo lets anyone point Mara at a product URL to see a drafted starter program before signing up. Both paid plans start with a 7-day trial that requires a card up front but charges nothing if cancelled before the trial ends.

Starter$99/mo

Extra sends beyond the monthly allotment are billed at $1.50 per 1,000. Every plan starts with a 7-day trial; card required up front, no charge if cancelled before the trial ends.

3 active programs, 25,000 sends a month, unlimited contacts

Growth$299/mo

Extra sends beyond the monthly allotment are billed at $1.50 per 1,000. Need more than ten programs, a dedicated IP, or a volume commitment — contact hello@hiremara.com for a custom plan.

10 active programs, 150,000 sends a month, unlimited contacts