Umami is unclaimed —

Umami

The complete picture of your website·umami.is

Umami is an open-source, privacy-first analytics platform that tracks traffic, campaigns, visitor behavior, conversions, and revenue without using cookies or collecting personal data. It can be self-hosted on a customer's own infrastructure or used as a managed service called Umami Cloud. Features include acquisition and UTM tracking, session replays, heatmaps, funnels, goals, and revenue attribution, all designed to support GDPR and CCPA compliance out of the box.

What it's for

Tracking website traffic and campaign sourcesAnalyzing visitor behavior through session replays and heatmapsBuilding conversion funnels and tracking goalsMeasuring marketing campaign effectiveness via UTM trackingConnecting website traffic to revenueRunning analytics without cookie consent banners

Features 23

Automatic UTM parameter tracking
Bounce rate tracking
Custom dashboards (boards) and secure sharing links
Custom events and custom event properties
Custom filters and breakdowns
Data import from other analytics tools and full data export
Date-range comparison
Funnels and goals
Heatmaps
Location, device, browser, and OS breakdowns
Page view and visitor metrics
Realtime event tracking
REST API access
Retention analysis
Revenue tracking and attribution
Scheduled email reports
Segments and cohorts
Session replays
Team collaboration with role-based access
Trackable short links
Tracking pixels for non-JavaScript environments
Traffic source and referrer tracking
User journey mapping

At a glance

free tierfree trialopen sourceself-hostableAPI

TypeWeb app

DeploymentHybrid

PlatformsWeb

CompanyUmami Software, Inc.

Integrations

Google AnalyticsPlausibleMatomo

Complianceself-reported

GDPRCCPA

Resources

Docs

Pricing

Billing is monthly with no long-term contracts; plans can be upgraded, downgraded, or cancelled at any time. Enterprise pricing is custom and quote-based. Self-hosting the open-source platform is free.

HobbyFree

Up to 100K events per month, 1 website, 6 month data retention, Community support

Up to 100K events per month, 1 website, 6 month data retention

Pro$20/mo

14-day free trial available

1 million events per month included, up to 20 websites, up to 10 team members, 2 year data retention

Business$200/mo

14-day free trial available

10 million events per month included, 5,000 session replays included, unlimited websites, unlimited team members, 5 year data retention

EnterpriseQuote

Custom pricing, contact sales

Custom event, retention, and replay limits