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mbuzz

Multi-touch attribution that shows the model behind every number.·mbuzz.co

mbuzz is a server-side multi-touch attribution platform for marketers spending roughly $20k-$1m per month on paid acquisition. It runs eight attribution models side by side (first-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven) and lets users write custom logic in a SQL-like Attribution DSL. It reconciles platform-reported ROAS against actual revenue, offers spend intelligence, LTV-based channel ranking, and phone-call attribution, and provides open-source SDKs for Ruby, Node, Python and PHP.

What it's for

Reconcile platform-reported ROAS against actual bank/revenue figuresCompare eight attribution models side by side on the same dataWrite custom attribution logic with the Attribution DSLIdentify marginal ROAS and diminishing returns per channel (Spend Intelligence)Rank channels by lifetime value instead of first-touch conversion (LTV Mode)Attribute revenue to inbound/outbound phone callsTrack and export customer journey events via API, CSV, or MCP server

Features 14

8 attribution models built-in (first-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven)
Bottom-up funnel forecasting
Custom attribution rules via Attribution DSL (SQL-like language)
Free self-assessment: Measurement Maturity Score
Full data ownership and export (CSV, API, MCP server)
Google Ads integration for spend-to-ROAS pipeline
LTV Mode: rank channels by lifetime value instead of first conversion
Model Comparison: view all 8 models side-by-side on the same dataset
Phone call attribution: resolves callers and stitches calls into the customer journey
Platform vs. attributed revenue reconciliation
REST API access
Server-side GTM tag template
Server-side tracking SDKs for Ruby, Node, Python, PHP
Spend Intelligence: marginal ROAS, payback period, saturation curves

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

Fortechnical marketers, marketing operations, growth engineers, data-savvy CMOs, companies with $1M-$100M revenue spending $20K-$1M/month on paid media

CompanyForebrite Pty Ltd · 2025

Integrations

Google AdsGoogle Tag Manager

Resources

Docs

Pricing

No annual billing discount is currently offered; pricing is month-to-month. Customers needing more than 25M events/month or custom integrations can request a custom enterprise quote.

FreeFree

Events beyond the 30K cap are dropped until next billing cycle or upgrade.

≤30,000 monthly records; 0 ad platform integrations; hard cap with no overage

Starter$29/mo

All 8 attribution models, 3 custom DSL models, 2 ad platform integrations, CSV export, API access, MCP server

≤1,000,000 monthly records; 2 ad platform integrations

Growth$99/mo

All 8 attribution models, 5 custom DSL models, 5 ad platform integrations, CSV export, API access, MCP server

≤5,000,000 monthly records; 5 ad platform integrations

Pro$299/mo

All 8 attribution models, 10 custom DSL models, Unlimited ad platform integrations, CSV export, API access, MCP server

≤25,000,000 monthly records; unlimited ad platform integrations