MSG91
Connect with your customers via multiple channels·msg91.com
MSG91 is a cloud communication (CPaaS) platform providing APIs and tools for SMS, email, voice, WhatsApp, RCS and push notifications. It also offers products for ticketing/live chat (Hello), customer segmentation (Segmento), campaign automation, OTP verification, URL shortening, knowledge base management, and file hosting. The platform is used to automate and personalize customer communication across channels.
What it's for
Features 16
- AI chat bot for WhatsApp, Instagram, Facebook, and website widget
- Analytics and reporting dashboard
- Customer segmentation and contact management (Segmento)
- Email API with templates, AMP, and validation
- Event-based campaign automation across channels
- File hosting with public URL generation
- Knowledge base / help documentation management
- OTP verification via SMS, voice, and widget
- Push notifications
- RCS messaging
- SMS API and bulk SMS sending
- Ticketing and live chat support system (Hello)
- URL shortener with tracking
- Virtual numbers with missed call and keyword messaging services
- Voice API with IVR, browser calling, and call monitoring
- WhatsApp API with two-way messaging and template management
At a glance
Integrations
Complianceself-reported
Resources
Pricing
Pricing shown is for the Hello (ticketing/chat) product; other channels (SMS, Email, Voice, WhatsApp, OTP) are usage-based via wallet/rate card and not itemized with fixed prices on the pages reviewed. A personalized/custom plan is available by contacting sales.
Unlimited Tickets, 1 Inbox, Chat, Unlimited Agents, Unlimited Teams, Saved Replies, Widget Customization
Unlimited Tickets, 1 Inbox; Inbox not available on this plan
2 Inbox, 50 Tickets, Chat, Email, Whatsapp, FB Messenger, Instagram
2 Inbox, 50 Tickets; Tickets and Inbox extra usage not available
Also offered at $400/year billed annually
2 Inbox, 1,000 Tickets, 40 USD BOT wallet; extra Inbox $10/unit, extra Tickets $0.015/unit
Also offered at $800/year billed annually
3 Inbox, 2,000 Tickets, 80 USD BOT wallet; extra Inbox $10/unit, extra Tickets $0.03/unit
Personalized plan available by contacting sales
Annual billing on Basic and Premium plans costs less than paying monthly for 12 months (e.g., Basic: $400/year vs $480 if paid monthly).