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Vero

The no-nonsense multi-channel customer engagement platform for product-led teams.·getvero.com

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Vero is a customer engagement platform that lets product and marketing teams send personalized emails, mobile push notifications and SMS messages to users based on what they do in a product. It includes a visual journey builder, broadcast campaigns, audience segmentation, A/B testing, and an MCP server that lets AI agents draft broadcasts and manage campaigns. It integrates with data warehouses, CDPs, and automation tools to power multi-channel messaging.

What it's for

Sending personalized onboarding messages based on feature usageBuilding multi-step customer journeys/automationsSending one-to-many newsletter broadcastsSending transactional emailsSegmenting users by attributes, activity, or message engagementA/B testing subject lines, content and timingSending SMS and mobile push notificationsLoading audiences directly from a data warehouseManaging campaigns and journeys via AI agents (MCP)

Features 21

  • A/B testing of subject lines, content and timing
  • Activity/event tracking
  • Automation integrations (Zapier, Make, etc.)
  • Broadcasts for one-to-many email campaigns and newsletters
  • CDP integrations (Segment, Rudderstack, etc.)
  • CSV import/export
  • Custom customer attributes storage
  • Data warehouse integrations (Snowflake, Redshift, BigQuery)
  • Drag-and-drop email editor
  • Dynamic data feeds pulled from APIs at send time
  • Exportable analytics
  • Google Sheets integration
  • Granular reporting on sends, deliveries, opens, clicks
  • Liquid templating for dynamic personalization
  • Localization/internationalization of campaign content
  • MCP server enabling AI agents to draft broadcasts, check journey status and manage A/B tests
  • Multi-channel messaging: email, SMS, iOS/Android push
  • Predesigned email templates
  • REST API for programmatic campaign and profile management
  • Visual journey builder for multi-step automated workflows
  • Webhooks

At a glance

free trialAPI
TypeWeb app
DeploymentCloud
PlatformsWeb
Forproduct-led teams, SaaS companies, EdTech companies, marketplaces, tech-enabled service businesses, product marketing teams, developers
CompanyVero Holdings Australia Pty Ltd · 2012

Integrations

SegmentRudderstackZapierMakeSnowflakeRedshiftBigQueryGoogle SheetsClaudeChatGPTNotion

Complianceself-reported

GDPRSOC 2

Resources

Pricing

Pricing is composable/usage-based: customers pay for exactly the profiles, emails, push messages, SMS messages and events they use. Starter is a fixed $54/month plan with set usage thresholds; the Professional plan is fully custom and quote-based, scaling to any usage volume. A 10% discount applies when billed annually.

Starter$54/mo

Users are notified by email when they cross Starter plan thresholds to discuss moving to a custom Professional plan.

5,000 user profiles; 10,000 emails/month; 20,000 push messages/month; 160,000 events tracked/month; exceeding thresholds triggers a notification to discuss upgrading to the Professional plan

ProfessionalQuote

Pricing available on request; requires contacting the company for a demo/quote.

Custom user profile, email, push, SMS and event-tracking volumes

10% discount when prepaying annually

Last checked 2 days ago·