Braze is a customer engagement platform that powers customer-centric interactions between consumers and brands in real time. It unifies customer data, orchestrates multi-step cross-channel journeys, and uses AI-powered decisioning and personalization to deliver messages across channels like email, push, SMS, WhatsApp, in-app messaging, and more. The platform is used by brands to optimize onboarding, increase engagement, reduce churn, and improve acquisition.
What it's for
Features 22
- Audience Sync and Webhooks
- Braze Data Platform: Cloud Data Ingestion, zero-copy segmentation & personalization, Custom Data & Catalogs, Data Transformation
- BrazeAI Agent Console™ for custom AI agents
- BrazeAI Operator™ conversational campaign building
- BrazeAI™ Decisioning Studio for 1:1 personalization
- Creative Studio for simplified creative workflows
- Cross-channel messaging (Email, Push Notifications, SMS/MMS/RCS, WhatsApp, KakaoTalk, LINE)
- Data export, reporting, & analytics
- Engagement testing & experimentation
- Frequency capping & rate limiting
- Generative AI Intelligence Suite
- Granular permissions and security event logs
- In-App Messages, Banners, and Content Cards
- Journey Orchestration with Campaigns & Canvases
- Landing Pages and Feature Flags
- Locations & geofences
- Message Archiving
- Personalized Paths & Personalized Variant, Winning Path & Winning Variant
- Reporting & Analytics dashboards
- SAML & Single-Sign On (SSO)
- Templates & media management
- Two-Factor Authentication (2FA)
At a glance
Integrations
Resources
Pricing
Braze does not publish fixed prices; pricing scales with Monthly Active Users (MAU) and uses a flexible credit-based model called Action Credits across channels and certain BrazeAI™ products. Exact pricing is available only by request ('Get pricing').
Pricing available on request; scales with Monthly Active Users (MAU)
For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging
Pricing available on request; scales with Monthly Active Users (MAU)
For companies scaling their engagement across more channels and team members while strengthening governance and security
Pricing available on request; scales with Monthly Active Users (MAU)
For brands optimizing performance and maximizing impact with advanced BrazeAI™ capabilities and personalization
Pricing available on request; scales with Monthly Active Users (MAU)
For forward-thinking enterprises running engagement at massive scale
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