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Iterable

AI Customer Engagement Platform for Real-Time, Personalized Experiences·iterable.com

Iterable is an AI-powered customer engagement platform that unifies customer data and orchestrates personalized marketing campaigns across email, mobile push, SMS, in-app messaging, and web. Its Nova Intelligence layer applies agentic AI to prediction, decisioning, and continuous campaign optimization. The platform lets marketers build cross-channel campaigns and journeys, connect to data warehouses or CDPs, and extend the system through APIs and webhooks.

What it's for

Onboarding and welcome journeys for new users and subscribersCart and browse abandonment messaging for ecommerce brandsLifecycle and retention campaigns to reduce customer churnAwareness & Acquisition campaignsActivation & Onboarding campaignsUpsell & Cross-sell campaignsRetention & Winback campaignsPersonalized Promotions

Features 20

Audience sync with Facebook and Google
Cross-channel campaign orchestration (email, mobile push, SMS, in-app messaging, web)
Direct connection to cloud data warehouses and CDPs for data activation
Embedded messaging
In-app messaging
iOS and Android SDKs
Iterable Catalog for dynamic product data
Marketing performance and attribution reporting
MCP Server
Mobile Inbox setup
Nova Agents that automate audience, journey, and campaign building
Nova Decisioning for next-best-action optimization
Nova Intelligence AI decisioning layer
Predictive Goals
Push notifications
React Native SDK
Robust APIs and webhooks for custom system connectivity
Segmentation and dynamic content personalization
Visual journey orchestration for multi-step, cross-channel customer experiences
Web SDK

At a glance

API

TypeWeb app

DeploymentCloud

PlatformsWeb

Formarketing teams, global brands, enterprises

CompanyIterable, Inc. · 2013

Integrations

Twilio SegmentSalesforce Sales CloudBlueConicHubSpot CRMFacebookGoogle

Complianceself-reported

SOC 2HIPAACBPR/PRPGDPRCCPAData Privacy FrameworkISO 27001

Resources

Docs

Pricing

No pricing figures are published on the site; prospective customers are directed to contact sales for a quote.