Blueshift
The AI-Powered Customer Engagement Platform for B2C Marketers·blueshift.com
Blueshift is an AI-powered Customer Engagement Platform (CEP) built for mid-market B2C and B2B2C companies. It unifies customer data from multiple sources via a built-in Customer Data Platform (CDP), segments audiences in real time, and automates personalized campaigns across email, SMS/MMS, push notifications, in-app messages, paid media, website content, and WhatsApp. Predictive, generative, and agentic AI capabilities help marketers build journeys, draft content, and optimize campaigns without requiring engineering support.
What it's for
Features 17
- 100+ native integrations
- 1:1 product and content recommendations
- A/B and holdout testing
- Advanced data modeling for leads, subscriptions, and transactions
- Agentic AI 'Super Agents' (Compass and Launchpad) for autonomous multi-step marketing tasks
- Built-in Customer Data Platform (CDP) for unified customer profiles
- Cross-channel marketing automation (email, SMS/MMS, push, in-app, paid media, website, WhatsApp)
- Drag-and-drop message templates
- Generative AI content drafting (subject lines, campaign briefs)
- Household/account grouping of customer profiles
- Multi-step customer journey orchestration
- Natural language campaign creation
- Predictive AI scoring (purchase likelihood, churn risk, engagement)
- Profile unification and identity resolution
- Real-time audience segmentation
- SSO and audit trails (Enterprise)
- Website content personalization (Live Content)
At a glance
Integrations
Complianceself-reported
Resources
Pricing
Starter starts at $1,250/month when billed annually; Growth and Enterprise plans are quote-based and require contacting sales. Pricing charges only for actively engaged customer profiles rather than stored profiles, though the exact rate is not disclosed. Standard commitment term is annual, with monthly billing or upfront annual payment options.
Starting price billed annually; monthly-only billing option not shown for this rate.
For lean teams scaling cross-channel; charges only for actively engaged profiles, not stored ones (exact rate not stated)
No price publicly listed; requires contacting sales.
For brands needing advanced data and control
No price publicly listed; requires contacting sales.
For regulated or multi-brand organizations
Volume discounts available for multi-year contracts; contact sales for a custom quote.