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WebEngage

Full-Stack Customer Engagement and Retention Platform·webengage.com

WebEngage is a full-stack marketing automation and customer engagement platform that helps consumer businesses drive growth via multiple channels including Push, In-app, SMS, On-site Notifications, RCS, Web Push, Email, Facebook-Instagram, and WhatsApp. It combines a Customer Data Platform, omnichannel campaign manager, and web & app personalization engine to help brands increase revenue from existing customers. The platform also provides analytics (funnels, cohorts, paths, live analytics) giving businesses a 360° view of users, products, and campaigns.

What it's for

Unify customer data from multiple sources into a single profilePersonalize website and in-app experiencesSend omnichannel campaigns across push, email, SMS, WhatsApp, RCS and web pushAnalyze customer behavior with funnels, paths and cohortsBuild real-time customer segments using RFM modellingAutomate customer journeys with a journey designerRetarget users via Google Ads and Facebook Ads

Features 20

Catalog & Recommendation
Cohorts analysis
Data Integrations
Data Security & Governance
Engagement Score
Funnels analysis
Generative AI
In-app Notifications
In-line Personalization
Journey Designer
Live Analytics
Live Segmentation
Mobile Push, Email, Web Push, WhatsApp, SMS and RCS campaign channels
On-site Notifications
Paths analysis
Predictive Segmentation
RFM Modelling
Static Segmentation
Unified User Profile (Customer Data Platform)
Uninstalls analysis

At a glance

API

TypeWeb app

DeploymentCloud

PlatformsWeb

CompanyWebEngage · 2011

Integrations

Google AdsFacebook AdsWhatsAppSalla

Complianceself-reported

GDPRISO 27001

Resources

Pricing

No public pricing plans or figures are shown on the site; the pricing page contains only navigation and a demo request call-to-action.