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Yandex Metrica

A universal web analytics system·metrica.yandex.com

Yandex Metrica is a universal web analytics system that helps site owners understand their users, study on-site behavior, and evaluate the effectiveness of traffic acquisition channels. It provides over 120 reports and dashboards, supports A/B testing and experiments, and offers tools for comparing traffic sources, analyzing user behavior, sales, and content performance. A tracking tag is installed on a website's HTML to collect visit and event data, which can be combined with imported data for end-to-end analytics or exported to other systems. Metrica Pro is an additional package for large businesses that removes data sampling, raises usage limits, and adds real-time integration with Yandex Cloud.

What it's for

Evaluate website quality and visitor behavior for advertisersIdentify which actions lead to a purchase or other goal completionAnalyze advertising campaign effectiveness and adjust campaign settingsTrack site engagement, revenue, and real-time traffic for media/content projectsAnalyze content effectiveness by article, author, or categoryBuild end-to-end (cross-channel) analytics by importing external dataExport raw data to other systemsRun A/B tests and experiments to adapt a site to user needsSet up e-commerce trackingAnalyze user retention and long-term value via cohort, Retention, Rolling Retention, and Retention Dynamics reports

Features 18

120+ reports and dashboards
A/B testing and experiments
API access
Automated goals for online stores
Cohort/Retention analysis reports (Retention, Rolling Retention, Retention Dynamics)
Content performance analysis (articles, authors, categories)
Demo version of the interface
E-commerce tracking setup
End-to-end (cross-channel) analytics via data import
Integration catalog for CRM systems and call tracking
Offline data analytics support
Raw data export to other systems
Real-time traffic and metric monitoring
Sales analysis for e-commerce sites
Tag Manager integration
Traffic source comparison and channel evaluation
User behavior analysis on-site
Website tracking tag/counter for visit and event collection

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesRussian, English, Turkish

Foradvertisers, publishers and content site owners, online stores, large businesses, marketing and analytics specialists, agencies

CompanyYandex

Integrations

Yandex DirectAppMetricaYandex Tag ManagerYandex Cloud

Complianceself-reported

ISO 27001ISO 27701

Resources

Pricing

The base Metrica service is presented as free. Metrica Pro is an upsell package for large businesses; no price figures are shown on the pages.

MetricaFree

Described as a free web analytics system; used by 95% of sites in the Russian internet segment per the site.

Base analytics with data sampling on large data volumes

Metrica ProQuote

Positioned as a package for large businesses; exact price not publicly listed on the pages.

Expanded limits for large businesses; removes data sampling

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