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Dotdigital

Turn marketing data into personalized campaigns that wow customers across all channels.·dotmailer.com

Dotdigital is a cross-channel marketing automation platform that unifies customer data, campaign tools, and messaging across email, SMS/MMS, WhatsApp, web personalization, mobile app push, and ads & retargeting. It includes AI agents (a Segment Agent for audience building and a Content Agent for message creation) and a Model Context Protocol (MCP) server that lets AI tools query platform data. The platform also offers a loyalty and retention module and connects with over 200 third-party integrations including CRM and commerce platforms.

What it's for

Building automated customer journeys such as cart recovery emails and SMS offer remindersPersonalizing campaigns using behavioral, order, and preference data across email, web, and mobileBuilding customer segments by describing an audience in natural language via an AI agentGenerating on-brand marketing content/messaging via an AI agentQuerying and updating marketing data through an AI tool via an MCP serverRunning loyalty and retention programsManaging multi-channel campaigns (email, SMS, WhatsApp, web, mobile push, ads) from one platform

Features 18

24/7 live chat support
Ads & retargeting
Communications API
Content Agent (AI-based message creation)
Customer data management
Dedicated onboarding and customer success manager
Email marketing
Loyalty and retention platform
Marketing automation with customer journey builder
MCP (Model Context Protocol) server for AI tool data access
Mobile app push notifications
Over 200 integrations with CRMs and commerce platforms
Personalization using behavioral, order, and preference data
Reporting & analytics
Segment Agent (AI-based audience segmentation)
SMS/MMS marketing
Web personalization
WhatsApp marketing messages

At a glance

API

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish, Japanese

Formarketing teams

CompanyDotdigital (trading name of dotdigital EMEA Limited)

Integrations

TrustpilotShopifyShopwareAdobe CommerceOracleMicrosoft DynamicsBigCommerceSalesforce

Resources

Pricing

Exact pricing is not publicly listed on the site; only a 'Get started' call-to-action is shown.