Klaviyo is unclaimed —

Klaviyo

The autonomous B2C CRM·klaviyo.com

Klaviyo is an AI-first B2C CRM and marketing platform that unifies customer data to automate personalized campaigns across email, SMS/RCS, WhatsApp, mobile push, and social. It combines a customer data platform, real-time signals, analytics, and AI agents (Composer for marketing, Customer Agent for service) to let brands execute omnichannel marketing and customer service from a single platform. It also offers helpdesk, customer hub, and reporting tools built into the same product.

What it's for

Email marketing campaigns and automated flowsSMS/text and RCS marketingWhatsApp marketingMobile app and push marketingSocial marketing auto-repliesCustomer segmentation and targetingAbandoned cart and post-purchase follow-up automationAI-generated campaigns and flows from a prompt (Composer)24/7 AI-powered customer support (Customer Agent)Helpdesk ticket managementRevenue attribution and performance reportingBuilding web forms to grow subscriber lists

Features 19

AI-powered personalization (predicted lifetime value, next order date, churn risk)
Built-in reporting and dashboards
Composer AI marketing agent (creates campaigns/flows from a prompt)
Customer Agent AI customer service agent
Customer Hub
Customer segmentation
Drag-and-drop email editor
Email marketing campaigns and automated flows
Email templates (160+ customizable templates)
Helpdesk ticket management
Image Remix AI image editor
Klaviyo Data Platform (customer data unification)
Mobile app marketing and push notifications
Revenue attribution for campaigns
SMS/Text and RCS marketing
Social marketing auto-replies
Unified customer profiles
Web forms (70+ templates)
WhatsApp marketing

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish, French, German, Spanish, Mexican Spanish, Italian, Korean, Brazilian Portuguese, Swedish, Polish, Dutch

Forsmall businesses and startups, ecommerce brands, enterprise brands

CompanyKlaviyo, Inc. · 2012

Integrations

ChatGPTShopifyWooCommerceWixClaude

Complianceself-reported

GDPRCCPAISO 27001SOC 2

Resources

Pricing

Paid plans scale based on number of active profiles and channel usage (email, SMS). Enterprise pricing is quote-based. The pricing calculator on the pricing page displayed some garbled/ambiguous figures (e.g. 'Total: USD 1', 'USD 20 USD 19 off') that could not be reliably parsed into a clean plan structure.

FreeFree

Available indefinitely while under the profile/send limits.

Up to 250 active profiles, 500 email sends per month, $5 of mobile messages per month, $5 of Composer usage per month; full email support only for the first 60 days

Paid plan$60/mo

Stated starting price for paid tier; exact tier name not specified on the pages.

No send or profile limits once upgraded; price starts at $60/month based on active profiles

EnterpriseQuote

Quote-based pricing for large organizations with advanced needs.

Pricing calculator on the pricing page showed a 30% off notation next to Service and Composer/Customer Agent line items.

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