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FirstHive

Turning every signal into a Decisive Revenue Action·firsthive.com

FirstHive is an AI-powered, real-time Customer Data Platform (CDP) that unifies structured, semi-structured, and unstructured customer data from any source into a single, context-enriched profile. It uses identity resolution, predictive scoring, and generative AI to power omnichannel orchestration (email, WhatsApp, SMS, push, web, paid) and journey automation. An agentic AI orchestrator called Eddie coordinates AI agents across the platform via natural language. It also includes a suite of apps for loyalty, surveys, quizzes, LMS, consent/privacy management, and data integration.

What it's for

Building a single persistent customer profile across devices, channels, and timeDelivering personalized messages using real-time MLPredicting churn and driving customer lifetime valueRunning unified omnichannel marketing campaigns across email, WhatsApp, SMS, paid media, and in-appManaging consent and data governance for GDPR/PDP complianceActivating first-party data through ad networks and cloud data warehousesGuiding real estate buyers from inquiry to possession with unified lead profilesAssessing sales and partner team product knowledge via quizzes

Features 20

750+ pre-built connectors to enterprise systems
Campaign automation across multiple channels
Consent management and data governance with audit trails
Eddie AI Orchestrator for natural-language agent orchestration
FH Alliance for brand-defined, dealer-distributed B2B2C campaigns
FH Fuse integration and ETL pipelines
FH Play quiz and assessment engagement app
FH Prism privacy and consent management aligned with GDPR/DPDPA
FH Pulse for zero-party survey and NPS data capture
FH Track lead-capture and nurture LMS
Generative AI for content, copy, and journey generation
Loyalty app with points, tiers, rewards, and gamification
ML Canvas for building custom models on production data
Omnichannel orchestration across email, WhatsApp, SMS, push, web, and paid channels
Predictive scoring for churn, propensity, and lifetime value
Real-time AI/ML hybrid scoring
Real-time identity resolution across devices, channels, and time
Third-party data enrichment and AI-derived attributes
Universal data ingestion from structured, semi-structured, and unstructured sources
Visual drag-and-drop journey builder

At a glance

API

TypeWeb app

PlatformsWeb

Forenterprises, marketing teams, data & analytics teams, IT & engineering teams, CX & support teams, data compliance teams

CompanyFirstHive · 2019

Integrations

SalesforceAdobeGoogle AdsMeta AdsWhatsApp BusinessSnowflakeDatabricksAWS S3SAPCriteoTwilioSegmentAWSGoogle CloudAzureRedshiftBigQuery

Complianceself-reported

GDPRSOC2PDPDPDPA

Pricing

No prices are published; the site directs prospects to request a demo or talk to sales for pricing.