Hay.chat is unclaimed —

Hay.chat

Stop firefighting tickets. Start meeting SLAs.·hay.chat

Hay.chat is an AI customer support agent that resolves customer issues by taking real actions in tools businesses already use, such as processing refunds, updating orders, resetting passwords, and checking order status, rather than only answering questions from a knowledge base. It is trained through plain-language playbooks instead of flowcharts, and it hands off to a human agent for complex or sensitive cases. The source code is publicly available and the product can be self-hosted or used as a hosted, EU-based cloud service.

What it's for

Process refunds and returns automatically through Stripe or e-commerce platformsUpdate orders (address changes, item swaps, quantity adjustments)Reset passwords and manage account accessProvide real-time order status and tracking from fulfillment systemsCancel subscriptionsCollect and pre-qualify customer information before human handoffAnswer WISMO (where is my order) queriesEscalate complex or VIP cases to human agents with full context

Features 15

API for custom integrations
Full audit trails and explainable reasoning logs per conversation
Human handoff for complex cases
Human-in-the-loop approval workflow (Auto-Send or Require Approval)
Knowledge ingestion from PDFs, CSVs, or a Help Center URL
Multi-channel support (Web Chat, WhatsApp)
Open-source, self-hostable codebase
Plain-language Playbook engine for defining support logic
Process refunds and returns automatically
Real-time order status from fulfillment systems
Reset passwords and manage account access
Testing mode before going live
Tone and persona customization (Professional, Casual, Enthusiastic, or custom prompt)
Update orders across e-commerce platforms
Works with OpenAI and Anthropic models

At a glance

free trialopen sourceself-hostableAPI

TypeWeb app

DeploymentHybrid

PlatformsWeb

LanguagesEnglish, Português

Fore-commerce businesses, SaaS companies, service businesses managing appointment requests, small stores or teams starting with AI support, growing teams handling 1,000-5,000 tickets per month, established teams with high ticket volume, large operations needing dedicated support

CompanyHay Labs LDA

Integrations

ShopifyWooCommerceWixStripeZendeskHubSpotKlaviyoTwenty CRMCal.comJiraNotionChatwootWhatsAppIntercomFreshdeskOpenAIAnthropic

Complianceself-reported

GDPR

Resources

Docs

Pricing

All plan prices are stated in EUR (Solo €50/mo, Starter €135/mo, Growth €725/mo, Enterprise €2,725/mo), each with resolution allowances and a per-extra-resolution overage rate. An annual billing option saves 10% but the exact annual total is not shown. Regional pricing is available for emerging markets (Brazil, Mexico, India, etc.) via sales contact. A 30-day money-back guarantee and free trial are offered with no credit card required.

Solo€50/mo

Best for small stores or teams just getting started with AI support.

500 resolutions included per month

Starter€135/mo

Marked 'Most Popular'. Ideal for growing teams handling 1,000-5,000 tickets per month.

2,000 resolutions included per month

Growth€725/mo

For established teams with high ticket volume.

20,000 resolutions included per month

Enterprise€2725/mo

For large operations needing dedicated support and custom terms. Contact Sales option available.

100,000 resolutions included per month

Save 10% when billed annually (exact annual total not shown).