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Zeta Global is an AI-powered marketing cloud that unifies identity, data and AI so enterprise brands can acquire, grow and retain customers across every channel. It combines a Data Cloud with an identity graph, a customer data platform, advertising, messaging, loyalty and analytics/attribution capabilities into one omnichannel marketing platform. Its newer AI layer, Athena by Zeta, is described as an intelligence layer for agentic marketing that guides marketing decisions, actions and outcomes.
What it's for
Unifying fragmented customer data into a single person-level identity viewAcquiring new customers through data-driven targetingPersonalizing engagement across channels (email, mobile, display, connected TV)Building customer loyalty and retention programsMeasuring and attributing marketing ROI across channelsRunning programmatic display advertisingResolving identity across cookieless and MAID-less environments
Features 12
- Athena by Zeta AI intelligence layer for agentic marketing
- Closed-loop optimization
- Connected TV advertising
- Cross-channel attribution and analytics
- Customer Data Platform (CDP)
- Email marketing
- Identity graph / Zeta ID identity resolution
- Loyalty and rewards programs
- Mobile messaging
- Programmatic display advertising
- Real-time signal-based audience creation
- Zeta Data Cloud
At a glance
TypeWeb app
DeploymentCloud
PlatformsWeb
Forenterprises, enterprise brands, agencies
CompanyZeta Global Holdings Corp. · 2007
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