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21 free Google Analytics alternatives

ranked by how closely each fits what Google Analytics does

Google Analytics itself: Free plan

Narrow byFree plan21Open source4Self-hostable6
  1. 1Yandex MetricaA universal web analytics system
  2. 2MatomoPrivacy-first analytics you can trustOpen source, self-hostable
  3. 3AmplitudeA new era for product teams
  4. 4OwlInsightSimple Google Analytics AlternativeFrom $7/mo
  5. 5LookAnalyzeA Better Google Analytics Alternative to Analyze Your Data Instantly
  6. 6KISSmetricsKISSmetrics - Behavioral Analytics Platform$99–$299/mo
  7. 7Nexly AnalyticsPrivacy-first analytics for humans and AI.Usage-based
  8. 8AnalyzatiPrivacy-focused web analytics that turns data into actionFrom €4.95/mo
  9. 9MixpanelProduct Intelligence Platform for the AI Era
  10. 10StatcounterWeb Analytics Made EasyFrom €9/mo
  11. 11AnalytifyThe Best WordPress Google Analytics PluginSelf-hostable$8.25–$16.58/mo
  12. 12beampipeSimple. Powerful. Private.From $10/mo
  13. 13PrettyInsightsTrack Every Visitor, Every Click, Every Dollar — Analytics Made Simple.$10–$30/mo
  14. 14Acalytica Web AnalyticsAll-in-One Web Analytics, Heatmaps & Session ReplayFrom ZAR 200/mo
  15. 15AesirX AnalyticsMeasure value, Not just trafficOpen source, self-hostable$27–$750/mo
  16. 16VeritaMetricsWeb analytics · Cookieless · EU-processed · GDPR-readySelf-hostableFrom €30/mo
  17. 17LitlyxEuropean Privacy-First Web AnalyticsOpen source, self-hostableFrom €10.49/mo
  18. 18UmamiThe complete picture of your websiteOpen source, self-hostable$20–$200/mo
  19. 19ClockechThe analytics platform for modern websites.From $8/mo
  20. 20Simple AnalyticsThe privacy-first Google Analytics alternative that is 100% GDPR compliant.From €20/mo
  21. 21HeapBetter Insights. Faster.

Need something more specific than “like Google Analytics”? Describe what you need and AppClap ranks the catalog for it.